|1.1.||Processing of Personal Data|
|1.3.||Rights of the Data Subject|
|1.4.||Disclosure to Authority|
|2.||Collection and Processing of Personal Data when visiting our Website|
|2.1.1||Technical cookies (Type A)|
|2.1.2||Functional and Performance Cookies (Type B)|
|2.1.3||Consent based Cookies (Type C)|
|2.1.4||Administration and deletion of all cookies|
|2.3||Google Tag Manager|
|3.||Further services offered (on- and offline)|
|3.2||Campaigns (e.g. Sweepstakes, Product Tests)|
|4.||Objection or Withdrawal of your consent to the Processing of Personal Data|
Personal data within the meaning of Art. 4 of the EU General Data Protection Regulation (GDPR) are all information relating to an identified or identifiable natural person, e.g. name, address, email address, etc.
Responsible for the processing of personal data within the meaning of Art. 4 (7) GDPR is:
Tel: +49 (40) 4909-0
Fax: +49 (40) 4909-3434
(see our imprint).
Contact details of the data protection officer: Dataprotection[at]Beiersdorf.com or under the postal address of the controller for the attention of the “data protection officer”.
Specific data processing activities might occur under the responsibility of other controllers. It is indicated in the respective description of those activities below, where this is the case.
As data subject affected by the data processing activity, you have the following rights with regard to your personal data in accordance with the legal provisions:
Furthermore, you have the right to lodge a complaint with a supervisory authority concerning the processing of your personal data. When we work on your above-mentioned right, we may ask you for proof of your identity. For more information on how we process your data, see 3.1.
In the event of a legal obligation, we reserve the right to disclose information about you if we are required to surrender it to competent authorities or law enforcement bodies.
Art. 6 (1) c GDPR (legal obligation)
When visiting and using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server, which are technically necessary for us to display our website to you and to guarantee stability and security.
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contractors (e.g. hosting, content management system) in accordance with the purposes required (for displaying the website and setting up its content).
The deletion of the log files takes place after 7 days.
Art. 6 (1) f GDPR (legitimate interest)
In addition to the aforementioned data, cookies or other technologies like pixels (hereinafter referred to as “Cookies”) are used on your computer when visiting and using our website. Cookies are small text files that are stored by your browser on your device to save certain information or image files, such as pixels. The next time you visit our website on the same device, the information saved in the cookies will subsequently be transmitted either to our website (“First Party Cookie”) or to another website to which the cookie belongs (“Third Party Cookie”).
Through the information saved and returned, the respective website recognizes that you have already accessed and visited it with the browser you use on that device. We use this information to be able to design and display the website in an optimum way in line with your preferences. In that respect, only the cookie itself is identified on your device. Beyond this extent, your personal data will only be saved upon your express consent or if it is strictly necessary to be able to use the service offered to and accessed by you accordingly.
This website uses the following types of cookies, the scope and functionality of which are explained below:
Technical cookies guarantee functions without which you cannot use our web pages as intended. These cookies are used exclusively by us. This means that all information stored in the cookies will be returned to our website.
Technical cookies serve, for example, to ensure that you as a registered user always remain logged in when accessing various subpages of our website and thus do not have to re-enter your login data every time you access a new page.
The use of technical cookies on our website is possible without your consent. For this reason, technical cookies cannot be activated or deactivated individually. However, you can deactivate cookies in your browser at any time (see below).
Art. 6 (1) b GDPR (situation similar to a contract)
Functional cookies enable our website to store information already provided (such as registered name or language selection) and to offer you improved and more personalized functions based on this information. These cookies collect and store only pseudonymised information so that they cannot track your movements on other websites.
Performance cookies collect information about how our websites are used in order to improve their attractiveness, content and functionality. These cookies help us, for example, to determine whether and which subpages of our website are visited and in which content users are particularly interested. In particular, we record the number of visits to a page, the number of subpages accessed, the time spent on our website, the order of the pages visited, which search terms led you to us, the country, region and, if applicable, the city from which access is made, and the proportion of mobile devices accessing our websites. We also capture movement, clicks and scrolling with the computer mouse to understand which areas of our website are of particular interest to users. As a result, we can tailor the content of our website more specifically to the needs of our users and optimize our offering. The IP address of your computer transmitted for technical reasons is in general automatically made anonymous and does not allow us to draw any conclusions about the individual user.
The functional and performance cookies are so-called "strictly necessary" cookies within the meaning of the ePrivacy Directive 2002/58 EC, which do not require consent.
You can adjust at any time the cookie settings here (activate or deactivate).
Art. 6 (1) f GDPR (legitimate interest)
Cookies, which are neither technical Cookies (Type A) nor functional or performance cookies (Type B) will be used only upon your express consent, e.g. marketing cookies.
We also reserve the right to use information that we have obtained by means of cookies from an anonymous analysis of the usage behaviour of visitors to our website in order to display specific advertising for certain of our products on our own websites. We believe that you as a user benefit from this because we display advertising or content that we think suits your interests based on your surfing behaviour, so that you will see less randomly scattered advertising or certain content that might be of less interest to you.
Marketing cookies come from external advertising companies (third party cookies) and are used to collect information about the websites visited by the user in order to create target group-oriented advertising for the user.
You can also manage many companies’ cookies used for online advertising via the consumer choice tools created under self-regulation programs in many countries, such as the US-based https://www.aboutads.info/choices/ or the EU-based http://www.youronlinechoices.com/uk/your-ad-choices.
You can withdraw your consent to the use of consent based cookies (Type C) individually at any time with effect for the future by adjusting your cookie settings accordingly.
Art. 6 (1) a GDPR (consent)
You can set your web browser in such a way that cookies are generally prevented from being saved to your device and/or that you are asked each time whether you are in agreement with cookies being enabled. You can also at any time delete cookies that have been enabled again. You can find out how all this works in detail from your browser’s help function.
Please note that generally deactivating cookies may lead to functional restrictions of our website.
This website uses Google Analytics, a web analysis service of Google Ireland Ltd. (“Google”). The configuration of Google Analytics has been modified by us to the measurement only function, unless separate consent for further advertising features has been given.
Google Analytics uses a specific form of cookie, which is stored on your computer and enables an analysis of your use of our website. The cookies set by Google Analytics for measurement are first party cookies, which means that data subjects’ cookie values will be different for each customer (i.e. there is not a single Google Analytics cookie ID that is used on all sites using Google Analytics). The information about your use of this website generated by the cookie is generally transmitted to a Google server in the USA and stored there.
We would like to point out that Google Analytics has been expanded on this website to include the code “gat._anonymizeIp();” to ensure the anonymized recording of IP addresses (so-called IP masking). Due to the IP anonymization on this website, your IP address is shortened by Google within the territory of the EU and the Treaty States of the European Economic Area. Only in exceptional cases the full IP address is transmitted to a Google server in the USA and shortened there.
Google uses this information on our behalf to analyze your use of this website in order to compile reports on website activities and provide additional services related to website and internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.
We use Google Analytics to analyse and regularly improve the usage of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. In addition, we gain information about the functionality of our site (for example to detect navigation problems).
In the configuration of Google Analytics, we ensured that Google receives this data as a processor and is therefore not allowed to use this data for its own purposes. The "Google Analytics Advertising Features" configuration is independent from this and is described in the appropriate section below, provided it is also used on this website.
Used Cookies: Type B. For further information, see Cookie Section.
Transfer to third countries are possible. As an appropriate safeguard we have agreed on standard contractual clauses pursuant to Art. 46 GDPR. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en.
Further recipients: We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. platform, hosting, support and analysis service providers) in accordance with the required purposes (to perform analyses). Platform/hosting providers will have access to personal data from a third country (countries outside the European Economic Area). As an appropriate safeguard we have agreed on standard contractual clauses pursuant to Art. 46 GDPR with these providers. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en.
You can deactivate Google Analytics via the Cookie Settings here.
You can prevent the storage of cookies by making the proper setting using your browser software. In addition, you can prevent Google from recording the data related to your use of the website generated by the cookie (including your IP address) and from processing this data by downloading and installing the browser plugin available at https://tools.google.com/dlpage/gaoptout?hl=en.
Cookie lifetime: up to 12 months (this applies only to cookies which have been set by this website)
Maximum storage period of data: up to 26 months.
Art. 6 (1) f GDPR (legitimate interest)
This website uses the Google Tag Manager. This service allows website tags to be managed through an interface. The Google Tag Manager only implements tags. This means that no cookies are used and no personal data is stored. The Google Tag Manager triggers other tags, which in turn collect data if necessary. However, the Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains valid for all tracking tags if they are implemented with the Google Tag Manager.
Third party information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland. Transfer to third countries are possible. As an appropriate safeguard we have agreed on standard contractual clauses pursuant to Art. 46 GDPR. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en.
Art. 6 (1) f GDPR (legitimate interest)
In addition to the purely informational use of our website, we offer various other services, for which we process your personal data.
If we use contracted service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail about the respective processes below.
External service providers have been carefully selected and commissioned by us, are bound by our instructions and are regularly checked.
We may also disclose your personal data to third parties when we offer promotions, sweepstakes, contracts or similar services in conjunction with partners. Further information can be obtained at the time when you provide the data or in the description of the services below.
If our service providers are based in a country outside the European Economic Area (EEA), international data transfers can occur. We will inform you of the consequences of this circumstance in the description of the service below.
Purpose / Information:
When communicating and/or collaboration with us, e.g. by email or via contact form on our website, data exchange platform, be it e.g. as a consumer, test person, business partner or customer, the data you provide (your email address, if applicable your name and your telephone number, or personal data submitted during the conversation) will be stored and processed by us in order to e.g. answer your questions, requests or for the purpose of business related correspondence.
We may ask you when you contact us by telephone as a consumer whether the telephone call may be recorded for quality assurance and training measures. If you agree to the recording, we will process all information that you share with us during the call (communication content, possibly also sensitive (health) data, as well as your phone number and other personal data).
When processing data arising in the course of communication, we have a legitimate interest in processing the data in accordance with legal requirements, for internal verification or in accordance with the respective communication request.
If you purchase products in the eShop Beiersdorf NV, De Passage 126-136, 1101 AX Amsterdam, Netherlands Beiersdorf NV is responsible for the data processing described in this clause. This applies also to any questions about your order that you might ask through the contact form provided in the eShop.
For all other cases of contacting/communication/collaboration is the controller named under clause 1.2 above.
In order to combat terrorism, we are obliged by law to carry out a comparison with sanctions lists. Therefore, we also process your data to meet legal requirements for comparison with these lists. Furthermore, we process your data in the Beiersdorf Group for the prevention and investigation of criminal offences and other misconduct, the assessment and control of risks, for internal communication and for corresponding administrative purposes.
If you are a business partner, we will compare your data against published lists of misleading suppliers (e.g. warning lists of World Intellectual Property Organization and Bundesanzeiger Verlag GmbH) to make an informed decision about potential payments. We also regularly check your creditworthiness in certain cases (e.g. when concluding contracts). Our legitimate interest is the minimization of the financial risk. For this purpose, we cooperate with credit agencies from which we receive the necessary data. For this purpose we transmit your name and your contact data to the credit agencies.
If you are a business customer or partner, it may be necessary to transfer your personal data to prospective buyers as part of a company transaction. In the course of due diligence, usually anonymized data is processed. However, it may be necessary in specific individual cases to process personal data. Our legitimate interest lies in the execution of the company transaction.
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, call center service providers) in accordance with the purposes required (e.g. for establishing contacts, business related correspondence and customer care). Platform/hosting providers will have access to personal data from a third country (countries outside the European Economic Area). As an appropriate safeguard we have agreed on standard contractual clauses pursuant to Art. 46 GDPR with these providers. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en.
We delete the data arising in this context once storage is no longer necessary, unless statutory retention obligations exist or periods of limitation must be observed.
In case of consumer inquiries through our internal consumer management tool the personal data will be usually deleted after one year. As an exception, the data will be kept longer if the data is necessary for the establishment, exercise or defence of legal claims.
Call recordings are stored for a maximum of 90 days.
You can object to these processes according to the requirements under 4.
Art. 6 (1) a GDPR in conjunction with Art. 9 (2) a GDPR (consent: telephone recording)
Art. 6 (1) b GDPR (when processing in the context of a contract or a situation similar to a contract)
Art. 6 (1) c GDPR (when processing is necessary for compliance with a legal obligation)
Art. 6 (1) f GDPR (when processing according to the legitimate interest described above)
Purpose / Information:
When you participate in sweepstakes or similar campaigns, we use the personal information you provide to conduct the campaign. Further information on the purposes can be found in the respective terms and conditions of the campaign.
The provision of your personal data is necessary for the performance of a contract. You are not obliged to provide your personal data. If your data is not provided, you cannot participate in the campaign.
Further information can be found in the respective terms and conditions of the campaign.
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, shipping, processing service providers) in accordance with the purposes required (to carry out the campaign). Platform/hosting providers will have access to personal data from a third country (countries outside the European Economic Area). As an appropriate safeguard we have agreed on standard contractual clauses pursuant to Art. 46 GDPR with these providers. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en.
Your data will be deleted after the final processing of the campaign (see terms and conditions of participation), unless this conflicts with statutory retention obligations or statutes of limitations.
Art. 6 (1) b GDPR (situation similar to a contract)
If you have given your consent (Art. 6 (1) a GDPR) to the processing of your data, you can withdraw your consent at any time. Such a withdrawal influences the permissibility of processing your personal data after you have given it to us.
If we base the processing of your personal data on the weighing of interests (Art. 6 (1) f GDPR), you may object to the processing. This is the case if processing is not necessary in particular to fulfil a contract with you, which is described by us in the description of the functions / services. When exercising such objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and either stop or adjust data processing or point out to you our compelling reasons worthy of protection, on the basis of which we will continue processing.
Of course, you can object to the processing of your personal data for purposes of advertising and data analysis at any time. You can inform us about your objection under the above-mentioned contact details for the controller.